Ivan's thinking always blows my mind. His views on creative challenges are both enlightening and innovative - When I needed someone to help envisage the scope and navigation of my Cancer Dojo platform, I pulled Ivan in at the first chance I could get. His ideas were gold.

I'm always blown away by Ivan's creativity and his ability to bring a brand's personality to life. Ivan's writing is uniquely outstanding and his process in defining a brand's unique TOV makes him shine as an exceptional creative. He's also a pleasure to work with.

Ivan's writing chops are a given, but the real reward in working with him is watching him figure out how to squeeze every last drop of value from budgets and briefs - he's always asking, "Is there a smarter way to spend the money?" and, usually, there is. It's this creative ability that makes him an exceptional writer.